Consumption-based Pricing: Ensuring Every Customer’s Value and Success
Consumption-based, aka usage-based, pricing is hardly new. Anyone with an electricity, gas, or water bill…
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How To Get True ROI From Your Account-Based Marketing (ABM)
Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In…
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Data Science: The Future of Corporate Finance
Corporate finance must change. Across industries, an organization’s Finance team should shed light on what’s…
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Scaling a Company to IPO and Beyond
Many companies would like to believe they are ready to go public. However, momentum and…
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Why CFOs Should Champion the Consumption Business Model
Traditionally, CFOs focus on cost and cost control when managing the financial actions of a…
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“Embrace the Curveballs” – Snowflake CMO Denise Persson on Five Common Challenges for Startup Marketing Teams
The past year has been one of the most challenging periods ever for companies as…
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The Rocket Behind Snowflake’s Rocketship
Not a day goes by without questions from candidates, customers, and other interested parties about…
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Snowflake’s commitment to diversity, equity and inclusion
Snowflake's Chairman and CEO today issued the following statement: “Comments I made during a media…
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The 5 Pillars of Marketing to Get Your Company to $100 Million and Beyond: Advice from Snowflake’s CMO, Denise Persson
How can your company break through the competition to get to $100 million in revenue?…
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SNOWFLAKE FOR MEDIA, Advertising, & ENTERTAINMENT
Snowflake harnesses the power of data to provide the media and entertainment analytics that deliver highly personalized...
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SNOWFLAKE DATA Marketplace
With the Snowflake Data Marketplace, access third-party data to provide deeper insights to your organization. Get vendor...
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How to Get Started with Snowflake on Azure
A scenario that uses Snowflake on Azure to correlate clickstream data from a customer-facing website with transactional data...
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Pricing: Why Pay for What You Don’t Use?
Snowflake's data warehouse pricing and cost is based on your actual usage. Scale storage and compute independently.
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