Industry Benchmarks and Competing with Integrity
When we founded Snowflake, we set out to build an innovative platform. We had the…
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Four Rules to Make Partners Your Marketing Differentiator
Marketing leaders often hold partners at an arm’s length. They think the complexity and hassle…
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What Today’s SaaS Providers Should Deliver to Your Organization
It’s time we expect more from these providers. While today’s applications help automate business processes…
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Don’t settle for multi-cloud. Aspire to cross-cloud.
Organizations are more often running data and applications on multiple clouds, and that’s great. However,…
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Seven Tips to Creating a Successful Customer Advocacy Program
The best marketers for your brand are not sitting in your marketing department. No offense…
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Consumption-based Pricing: Ensuring Every Customer’s Value and Success
Consumption-based, aka usage-based, pricing is hardly new. Anyone with an electricity, gas, or water bill…
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How To Get True ROI From Your Account-Based Marketing (ABM)
Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In…
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Data Science: The Future of Corporate Finance
Corporate finance must change. Across industries, an organization’s Finance team should shed light on what’s…
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Scaling a Company to IPO and Beyond
Many companies would like to believe they are ready to go public. However, momentum and…
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What is ETL?
ETL stands for 'extract, transform, load', the three processes that move data from one database, multiple databases, or...
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Snowflake Challenge: Concurrent Load and Query
In most data warehouses, workloads compete to use the same resources. Snowflake’s unique data architecture fixes this issue with concurrent load and query.
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Connect to Snowflake with JDBC
It is very easy to connect to Snowflake with JDBC, Snowflake walks you through the different steps.
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Pricing: Why Pay for What You Don’t Use?
Snowflake's data warehouse pricing and cost is based on your actual usage. Scale storage and compute independently.
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