4 Key Takeaways from Snowflake Summit
Going into Snowflake Summit 2022, I was excited to spend time with our customers and…
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Executive Platform
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Sales Compensation in a Consumption Pricing World
Today’s organizations want stronger alignment between the cost of SaaS solutions and the value derived…
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Industry Benchmarks and Competing with Integrity
When we founded Snowflake, we set out to build an innovative platform. We had the…
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Four Rules to Make Partners Your Marketing Differentiator
Marketing leaders often hold partners at an arm’s length. They think the complexity and hassle…
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What Today’s SaaS Providers Should Deliver to Your Organization
It’s time we expect more from these providers. While today’s applications help automate business processes…
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Don’t settle for multi-cloud. Aspire to cross-cloud.
Organizations are more often running data and applications on multiple clouds, and that’s great. However,…
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Seven Tips to Creating a Successful Customer Advocacy Program
The best marketers for your brand are not sitting in your marketing department. No offense…
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Consumption-based Pricing: Ensuring Every Customer’s Value and Success
Consumption-based, aka usage-based, pricing is hardly new. Anyone with an electricity, gas, or water bill…
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How To Get True ROI From Your Account-Based Marketing (ABM)
Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In…
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Pricing: Why Pay for What You Don’t Use?
Snowflake's data warehouse pricing and cost is based on your actual usage. Scale storage and compute independently.
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Snowflake Office Hours
Read about upcoming customer office hour sessions and register.
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Inside the Data Cloud
From technical articles to real-world success stories, the Snowflake Blog reimagines what's possible in the data cloud.
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Using MLOps to Quickly Deploy and Sustain Machine Learning Pipelines
Machine learning operations (MLOps) is a process that makes it possible to quickly deploy and easily sustain machine...
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