Marketing organizations have many responsibilities. But the one that rules them all is to gain a 360-degree of their customers. The few that achieve this drive the vast majority of sales opportunities, using data-driven strategies, programs, and applications to target the right prospects at the right time with the right message. Sounds good, but why is this such an elusive endeavor to most marketing teams?
As marketing turned digital, the number of technologies serving the marketing department has exploded from just a few to an average of 90 SaaS applications. The need to consolidate data across these disparate systems for an omnichannel view of the customer is the foundation of successful campaigns. Snowflake is solving this challenge with the marketing data warehouse, which amasses and analyzes all your customer data, eliminates data silos and enables timely, relevant, consistent, and personalized messaging and offers.
The 360-degree customer view
Snowflake’s cloud-built data warehouse can amass all your data from all your sources into a single location. With these insights, determining your company’s strategy for how best to serve your customers and generate ongoing demand will happen faster, cheaper and with less headache.
Go beyond the monthly reports from a multitude of disparate systems. Instead, help drive your organization’s future with up-to-the-minute dashboards driven by a single source of truth about your customers, existing and new market opportunities, and what may lie ahead.
Right Message, Right Time
Armed with a holistic view of your customers across all touchpoints, deliver relevant, timely, and personalized engagements, culminating in a brand experience that customers expect and will reward you with their loyalty and repeat purchases.
With Snowflake, activities that required months of hardware and pipeline implementation now occur instantly by simply spinning up a new cluster.
JP Knab, Senior Vice President of Marketing, Overstock.com
Master Your Role as CM(I)O
With Snowflake, CMOs can leverage the cloud to unify their data and access it in real time to drive engagement, lower costs, and increase revenue. Find out more in our eBook.