5 Reasons B2C Marketers Should Care About Their Data WarehouseDownload
BUILDING HOLISTIC CUSTOMER VIEWS
The few marketing organizations that gain a 360-degree view of their customers drive the vast majority of sales opportunities in their industries. These leaders deploy data-driven strategies, programs, and applications to target the right prospects at the right time with the right message. Sounds easy but why is this such an elusive endeavor to most marketing teams?
As marketing turned digital, the number of technologies serving these department has exploded from just a few to an average of 90 SaaS applications operating at any one time. The need to consolidate data across these disparate systems for an omnichannel view of the customer is the foundation of successful campaigns. Snowflake’s cloud data platform solves this challenge by amassing and analyzing all your customer data, eliminating data silos and enabling timely, relevant, consistent, and personalized messaging and offers.
The 360-degree customer view
Snowflake can amass all your data from all your sources into a single location. With these insights, determining your company’s strategy for how best to serve your customers and generate ongoing demand will happen faster, cheaper and with less headache.
Go beyond the monthly reports from a multitude of disparate systems. Instead, help drive your organization’s future with up-to-the-minute dashboards driven by a single source of truth about your customers, existing and new market opportunities, and what may lie ahead.
Right message, right time
Armed with a holistic view of your customers across all touchpoints, deliver relevant, timely, and personalized engagements, culminating in a brand experience that customers expect and will reward you with their loyalty and repeat purchases.
With Snowflake, activities that required months of hardware and pipeline implementation now occur instantly by simply spinning up a new cluster.
JP Knab, Senior Vice President of Marketing, Overstock.com
Master Your Role as CM(I)O
With Snowflake, CMOs can leverage the cloud to unify their data and access it in real time to drive engagement, lower costs, and increase revenue. Find out more in our eBook.