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How to Use Omnichannel Retail Analytics to Grow Revenue and Improve Profitability

Explore omnichannel retail analytics, which allows companies to unlock insights for optimizing every area of business and delivering highly personalized experiences.

Supporting the Data Economy

One of the primary obstacles to building a robust data economy is the simple fact that data has been hard to share and trade. That is changing.

Attribution Modeling in Marketing

Attribution modeling in marketing is a process that identifies and assigns credit to touchpoints during the customer journey.

Industrial IoT Solutions

Industrial IoT solutions have been at the vanguard of Industry 4.0. Networks of sensors and connected devices have revolutionized how modern industry operates.

Federal Government Data Center Transformation

In recent years, the federal government has accelerated its transition to cloud data centers, seeking to improve performance, reduce redundancies, lower costs, and trim energy consumption.

Data Lake Best Practices

Traditional data lake best practices treated the data lakes as standalone repositories. Today it is no longer necessary to think about data in terms of existing separate systems.

Data Architects

Learn how data architects provide structure, foresight, and expertise in the field of data science and marry technical skills with business management acumen and strategic vision.

What are JSON Databases? Do I Need One?

Learn about JSON storage. In the past, JSON storage and analysis required specific JSON databases. Today, structured and semi-structured data can easily coincide.

What is a Data Lake and How to Combine One with a Cloud Data Warehouse

s full anLearn more about the data lake, a repository for structured, unstructured, and semi-structured data that provided direct access to raw organizational data.