Alec leads product evangelism for the MarTech audience at Hightouch, the world’s leading Data Activation Platform. He’s responsible for product, marketing and GTM efforts that make the reverse ETL platform a best-in-class solution for customer 360 activation, omni-channel marketing efforts, and more. Previously a Director of Data Products at Red Ventures and a graduate of Rutgers University, Alec spends his free time playing sports and exploring North Carolina with his dog, Moose.