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Effective Media Buying Requires Deep Audience Insights

With the plethora of digital platforms and services available today, media buying depends on big data for audience insights to help marketers keep pace.

Data-Driven Media Planning

Data-driven media planning connects the right message with the right audience at the right time, resulting in more effective marketing campaigns.

Optimizing Inventory with Data Analytics

Using data to power inventory optimization can increase revenue, improve efficiency, and provide a better experience for customers.

Audience Targeting in Media, Advertising, and Marketing

Audience targeting segments consumers or prospects based on behavioral and demographic data. Learn more.

Intro to Automating Security

Read on to learn how automating security can help businesses harden their cybersecurity defenses and the unique role that cloud solutions play in automating security.

Avro vs. Parquet

The decision between Avro vs. Parquet largely depends on the intended application. In this post we’ll highlight where each file format excels and the key differences between them.

Healthcare Data Management Best Practices

Healthcare data management is crucial to healthcare professionals’ ability to make use of data. It involves preparing, storing, securing, and analyzing data.

Data Blending Speeds Time-to-Insight

Data blending is a user-friendly process that puts data-driven insights into the hands of key decision-makers at all levels of an organization.

What Are OLAP Cubes?

Online analytical processing and OLAP cubes enable teams to quickly analyze multiple data dimensions. OLAP is ideal for decision-making and problem-solving.