STRATEGY &INSIGHTS
From AI and application strategies to real-world success stories, the Snowflake blog explores what’s possible with data.
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Open Semantic Interchange (OSI) Further Expands Partner Ecosystem and Holds First Working Group Meeting
The Open Semantic Interchange (OSI) initiative for standardizing data metrics expands, with new partners like Amazon, Google and DataHub joining the first working group meeting.
NOV 13, 2025|3 min read
The 2026 Martech Stack: Evolution Driven by AI, Data Gravity and Privacy
Explore how AI, data gravity, and privacy are revolutionizing the 2026 martech stack in our latest report featuring insights from experts at Slalom.
NOV 11, 2025|8 min read
How Marketing Leaders Can Be Agents of Change in an AI-Driven World
Learn how marketing leaders can navigate the forces of AI, data gravity and privacy by building a data-first strategy to drive real business impact.
OCT 07, 2025|5 min read
Agentic Management Requires More Than Vibes
Discover how to manage agentic AI by aligning incentives, mitigating risks and applying proven best practices for responsible generative AI adoption.
AUG 25, 2025|8 min read
Data for “Good” Means Better Business
In the corporate world, data for good doesn’t need to conflict with business goals. On the contrary, these initiatives demonstrate that "good is better for business," translating ethical practices and corporate social responsibility into strategic advantages.
AUG 07, 2025|6 min read
Is Your Data AI Ready? Are You?
Learn how to prepare high-quality, governed, AI-ready data using Snowflake’s AI Data Cloud—covering data quality, freshness, diversity, and discovery.
JUL 21, 2025|8 min read
Ensure AI’s ROI by Understanding Its TEI: Snowflake’s Total Economic Impact
Learn how to ensure a strong ROI for your AI initiatives by understanding its total economic impact. Discover how Snowflake's AI Data Cloud delivered a 354% ROI over three years, with insights into benefits, costs, flexibility, and risk.
JUL 14, 2025|4 min read
Mind the Value Measurement Gap: Measure the Business Impact of AI Investments
Learn how organizations measure the real ROI of data and AI investments—and why value tracking is critical for continued innovation and executive buy-in.
JUL 11, 2025|5 min read
Change Takes More Than a Megaphone: Communicate, Experiment and Educate to Drive Transformation
Discover why AI transformation is more than tech—it’s about people, culture, and influence. Learn how communication, education, and social proof fuel lasting change.
JUN 25, 2025|7 min read
Top 5 Reasons to Become a Snowflake Academia Educator
Teach with Snowflake and help students master data and AI skills. Learn how the Snowflake Academia Program supports instructors at nonprofit, accredited institutions.
APR 23, 2025|3 min read
Unlocking Generative AI ROI: It Starts with Your Data Strategy
Early adopters of generative AI are seeing a 41% average ROI, but a strong data strategy is key. Learn how a unified, secure data platform overcomes challenges like data quality and bias to unlock AI's full potential. Download our report, "The Radical ROI of Gen AI," to learn more.
APR 22, 2025|5 min read
Research: Early Gen AI Adopters See 41% ROI
Early adopters of generative AI report an average ROI of 41%. Explore global data from 3,300+ organizations and key insights into gen AI value and adoption.
APR 14, 2025|4 min read
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