Eddie Drake

Industry Principal, Marketing & Advertising

With a passion for data-driven strategies, Eddie has spent his career helping brands harness the power of their data to drive ethical growth, enhance customer experiences and cultivate insights. Prior to joining Snowflake, for nearly 20 years Eddie’s work brought significant advancement at several top-tier marketers, where he held leadership roles in data strategy, transformation and marketing effectiveness. He continues to work deeply with marketing trade associations to further the advancement of responsible consumer data privacy practices and technologies, earning him a reputation as a thought leader in the industry.

Product and Technology

The Power of Trust: A Winning Privacy Strategy for Marketers

Discover how a privacy-first marketing strategy builds trust, improves data accuracy, and enhances customer experiences while ensuring compliance and relevance.

Eddie Drake

FEB 10, 2025|12 min read