
Eddie Drake
With a passion for data-driven strategies, Eddie has spent his career helping brands harness the power of their data to drive ethical growth, enhance customer experiences and cultivate insights.
Prior to joining Snowflake, for nearly 20 years Eddie’s work brought significant advancement at several top-tier marketers, where he held leadership roles in data strategy, transformation and marketing effectiveness. He continues to work deeply with marketing trade associations to further the advancement of responsible consumer data privacy practices and technologies, earning him a reputation as a thought leader in the industry.
sort
JUL 09, 2026AI & ML
Why Marketers Need to Own Their AI Context Layer

FEB 10, 2025Product and Technology
The Power of Trust: A Winning Privacy Strategy for Marketers

JAN 07, 2025Financial Services
Composable CDPs in Financial Services: Empowering Marketers and Reducing Compliance Risk
