Webinar
Decoding AI's Org-Wide Marketing Impact with Scott Brinker
An exclusive session exploring how AI is transforming marketing strategy, operations, and execution across the organization.
Snowflake for Marketing
Customer, campaign and business data doesn’t have to be scattered across every tool in your stack. Snowflake gives marketing, martech and AI teams one governed place to unify it all. Deliver relevant experiences. Measure what's actually working. Put AI to work on data you can trust.
Engage and Interact
a new era of marketingwith snowflake CoWork
Gone are the days of strenuous performance report stitching, trend analysis equations, and time-consuming asks for Data and Marketing Operations teams. With CoWork, hours of work become brief, natural-language interactions with an agent semantically enriched and informed by the entirety of your Marketing data and business ecosystem.
your personal data analysta few keystrokes away
- From insight to action, CoWork operates as your right-hand in deep analysis, task automation, and workflow acceleration.
- Take action directly from identified insights by connecting to marketing tools and systems without leaving the interface.
- Generate answers, trends, and action plans with fully validated rationale grounded in your business and marketing data.
Deep Analysis, Drive Real Action
Work with AI in a single place
CoWork reasons across complex enterprise data, runs Deep Research when needed and takes action through MCP.
Built for How Work Happens
Automate, share and work anywhere
Save and share Artifacts your team can build on, stay productive on mobile and email, and turn multi-step work into reusable Skills (public preview soon).
Designed for Enterprise Scale
Scale securely on governance you already trust
Apply existing access controls, identity and budget governance automatically — so business users move fast inside Snowflake's secure perimeter.
“With Snowflake CoWork, we're empowering business users across Fanatics to unlock easy and highly accurate segmentation, accelerate enterprise cross-sell opportunities, and fuel our advertising business by building addressable audiences from our richest data.”
Maddy Want,
VP of Data, Fanatics
- 2B+ daily signals across Fanatics’ operational companies
- 100M+ fans, each with hundreds of attributes
Unify and Streamline
simplify marketing complexityin one platform
Bring data from across your MarTech stack under one roof in Snowflake, simplifying data collection, validation, and analysis with an intuitive and robust data platform that operates as a single source of truth.
The Next Evolution ofcampaign intelligence
- Use first and third-party connectors available in Snowflake to unify marketing data across disparate platforms into a single, AI-ready, and scalable environment.
- Streamline and consolidate complex campaign reporting either within Snowflake or in your choice of BI tools such as Tableau, Power BI, and more.
- Monitor and orchestrate ad spend, campaign delivery, and ROI with precision and granularity from a unified interface.
unlock yourcustomer data
- Modernize and enhance your customer data with Snowflake, either as a standalone, packaged, or composable CDP, or as an intelligence layer on your existing CDP architecture.
- Easily access and manage existing customer and contact data, leveraging Snowflake's marketplace to enrich and resolve profiles to activate hyper-segmented and individualized marketing campaigns.
- Protect sensitive data with Snowflake's built-in governance, privacy, and security features, ensuring sensitive and private data stay just that.
WHY SNOWFLAKE
for marketers
Deliver Holistic Insights, Faster
Seamlessly integrate the full breadth of customer data to power your marketing analytics. Leverage structured and semi-structured data from internal and external sources, across channels, and in real time.
Know and Serve Your Customers
Access and activate near-unlimited first-, second-, and third-party data to power your segmentation models, recommendation engines, and other artificial intelligence (AI) and machine learning (ML) investments, so you can deliver relevant, accurate, timely, and consistent customer engagements.
Increase Your Marketing and Advertising ROI
Easily execute continuous analytics in real time, so data can reveal which of your engagements across a multitude of channels drive the greatest impact. Make decisions and take action in the moment to engage customers with messaging and offers they desire, thereby increasing customer acquisition and loyalty.
Solve Business-Critical Use Cases withThe Ai data cloud for marketing
Build a trusted, unified view of every customer
Resolve and enrich identities on one platform
Consolidate customer, behavioral and campaign data from across the organization onto one governed platform. Resolve identities natively, enrich profiles with first- and third-party data. Equip every team, tool and AI model with a consistent, governed view of the customer.
Ground AI agents in governed data
Move from manual campaigns to AI agents that act on your data autonomously
Marketing leaders shouldn't spend their mornings hopping between dashboards. Snowflake CoWork reasons through campaign performance, audience signals and channel ROI, and delivers the brief before the meeting starts.
Create audiences and run propensity models without writing SQL, or build applications and agents using Snowflake CoCo.
Build long-time loyalty
Win new customers and keep existing ones
Use live signals to deliver the right offer at the right time, catch at-risk customers before they go quiet, and keep your best customers spending. Score your highest-value prospects, forecast customer lifetime value and grow revenue.
Quantify impact
Know what’s working and why
Bring ad logs, customer records and conversion into one place — then run attribution, media mix and incrementality tests where the data lives. See what customers are saying on social and in reviews. Walk into every budget meeting with proof.
Monetize securely
Build a media network while preserving customer privacy
Connect first-party shopper data with advertising inventory in a governed, privacy-preserving environment. Collaborate with partners through features like Snowflake Data Clean Rooms and keep raw customer data to yourself.
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