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Retail & Consumer GoodsResources

Stay on top of the latest data and AI trends, hear from other retail and consumer goods industry leaders and see Snowflake in Action with a library of curated content.

REPORT

Data Trends 2025: Retail and Consumer Goods

Examine the trends that are shaping the future of the industry — from shifting consumer needs to upskilling workforces through AI.

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Guide

Retail Success Guide: 10 Ways Retail and CPG Drive Business Value with the Data Cloud

Explore industry-specific use cases for the Snowflake AI Data Cloud and some of the innovative and exciting ways our retail, ecommerce, and CPG customers are aunlocking the value of data to forge ahead in an era of uncertainty.

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Webinar

Automatic Data Harmonization: Streamlining Retail & CPG Data with AI

CPG companies invest hundreds of thousands of dollars annually in harmonizing and normalizing retailer sales data for analysis and reporting. Learn how you can streamline and automate retail data processing with Snowflake AI technology.

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What's New

The latestfrom Snowflake

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Podcast

The Transformational Power of AI and Data with Vikrant Bhan, Global Head of Analytics, Data & Integration at Nestlé

Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Vikrant Bhan, Global Head of Analytics, Data, and Integration at Nestlé as they discuss the transformative potential of agentic AI in reimagining end-to-end business processes.

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Podcast

How Data Shapes the Future of Bottling with Kevin King, Senior Director of BI & Analytics at Coca-Cola Consolidated

Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Kevin King, Senior Director of Business Intelligence and Analytics at Coca-Cola Consolidated. They explore the evolution of data strategy at Coca-Cola Consolidated, the shift towards greater data availability, and empowering business analysts with dynamic data access.

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Brief

The Modern Marketing Data Stack for Retail and Consumer Goods

As AI fully infuses the martech stack, the next step will be to connect individual processes to empower automated agents to take action. Learn how organizations are getting their data and first-generation AI tools in order, which drives them to their agentic future

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Ebook

6 Ways Consumer Goods Companies Can Successfully Use Data and AI

Learn how a strong data foundation can streamline operations, grow revenue and turn AI dreams into reality

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Guide

The Ultimate Guide to Data + AI for Industries 2026

AI is transforming every major industry, and its potential use cases are vast. In this guide, we explore myriad ways that organizations are leveraging data and AI to drive success.

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EBOOK

The Path To AI-Powered Retail

Using AI to achieve real and sustainable goals starts with a solid data strategy that can include, but doesn’t necessarily start with, AI technologies.

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DEVELOPER RESOURCES