Cohort Builder: A Customer Segmentation Framework
Mike Walton
Overview
The Cohort Builder is a versatile solution designed to facilitate the creation, management, and scheduling of customer cohorts using Streamlit and Snowflake. This tool leverages a user-friendly Streamlit application to define and manage groups of individuals based on shared characteristics or behaviors.
- Cohort Building: Define cohort criteria using an easy-to-use interface that generates SQL queries. This feature enables users to segment data based on attributes like AGE_CODE, LOCATION, and DATE.
- Cohort Management: Offers tools for updating and maintaining cohorts, ensuring they remain relevant and accurate as new data becomes available.
- Cohort Scheduling: Automates the refreshing of cohort data at regular intervals, utilizing Snowflake’s dynamic tables, tasks, and procedures.
Solution Architecture: Cohort Builder for Customer Segmentation

- User-Friendly Interface: The Cohort Builder offers an intuitive interface for users to create and manage cohorts based on various criteria, making it accessible to both technical and non-technical users.
- Scalable Data Processing: It leverages scalable data pipelines to efficiently process large datasets, ensuring quick and accurate cohort segmentation and analysis.
- Integration and Automation: The solution integrates seamlessly with existing data sources and automates the cohort scheduling process, enabling real-time updates and streamlined workflows.
- Customizable and Secure: Provides customizable cohort definitions and ensures data security and compliance with relevant regulations, maintaining user privacy and data integrity.
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Updated 2026-04-28
This content is provided as is, and is not maintained on an ongoing basis. It may be out of date with current Snowflake instances