Kount Converts Billions of Interactions Into Actionable Insights With Snowflake

Kount, an Equifax company, exists to protect digital innovation. Kount’s Identity Trust Platform analyzes signals from 32 billion interactions per year to prevent fraud and enable personalized customer experiences. To power machine learning models that help more than 9,000 brands protect their customer journeys, Kount collects and analyzes large amounts of data for account creation, login information, and payment transactions.