Bill Stratton

Bill Stratton

Snowflake Global Head of Media, Advertising & Entertainment Vertical

Stratton currently leads the Media, Entertainment, and Advertising vertical for Snowflake. Working with major media companies, ad tech, measurement and identity companies, sports properties as well as major advertisers to leverage Snowflake to execute all mission-critical data initiatives.

Strategy & Insights

The AI Tipping Point: What Advertising, Media and Entertainment Leaders Need to Know for 2025

Discover how Advertising, Media and Entertainment leaders can harness AI in 2025, balancing innovation, ROI, and compliance. Learn about AI’s role in AME.

FEB 11, 2025|3 min read

MORE POSTSFROM Bill Stratton

Logos from Snowflake Ventures and Twelve Labs on a blue background

Snowflake Ventures Invests in Twelve Labs to Bring Advanced Video Understanding to the Snowflake AI Data Cloud for Media

Snowflake and Twelve Labs will work together to identify opportunities to make it easier to bring powerful video AI capabilities into Snowflake's unified data platform.

DEC 12, 2024|2 min read

Images of women playing a video game with a handheld controller and on a desktop, representing media users

4 Strategies for Media Publishers to Optimize Content with Gen AI

Explore how gen AI can help media publishers streamline content creation, personalization, distribution and more.

AUG 15, 2024|2 min read

Enabling the Future of Cross-Cloud Data Collaboration with Snowflake Data Clean Rooms and NBCUniversal

Advertising, Media & Entertainment

Enabling the Future of Cross-Cloud Data Collaboration with Snowflake Data Clean Rooms and NBCUniversal

MAR 22, 2021|3 min read