Blog/Bill Stratton

Bill Stratton

Snowflake Global Head of Media, Advertising & Entertainment Vertical

Stratton currently leads the Media, Entertainment, and Advertising vertical for Snowflake. Working with major media companies, ad tech, measurement and identity companies, sports properties as well as major advertisers to leverage Snowflake to execute all mission-critical data initiatives.

FEB 11, 2025Strategy & Insights

The AI Tipping Point: What Advertising, Media and Entertainment Leaders Need to Know for 2025

Bill Stratton

DEC 12, 2024Snowflake News

Snowflake Ventures Invests in Twelve Labs to Bring Advanced Video Understanding to the Snowflake AI Data Cloud for Media

Harsha Kapre +1

AUG 15, 2024At Snowflake

4 Strategies for Media Publishers to Optimize Content with Gen AI

Bill Stratton

Bill Stratton

The AI Tipping Point: What Advertising, Media and Entertainment Leaders Need to Know for 2025

Snowflake Ventures Invests in Twelve Labs to Bring Advanced Video Understanding to the Snowflake AI Data Cloud for Media

4 Strategies for Media Publishers to Optimize Content with Gen AI

Where Data Does More