STRATEGY &INSIGHTS
From AI and application strategies to real-world success stories, the Snowflake blog explores what’s possible with data.
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Mind the Value Measurement Gap: Measure the Business Impact of AI Investments
Learn how organizations measure the real ROI of data and AI investments—and why value tracking is critical for continued innovation and executive buy-in.
JUL 11, 2025|5 min read
Change Takes More Than a Megaphone: Communicate, Experiment and Educate to Drive Transformation
Discover why AI transformation is more than tech—it’s about people, culture, and influence. Learn how communication, education, and social proof fuel lasting change.
JUN 25, 2025|7 min read
Top 5 Reasons to Become a Snowflake Academia Educator
Teach with Snowflake and help students master data and AI skills. Learn how the Snowflake Academia Program supports instructors at nonprofit, accredited institutions.
APR 23, 2025|3 min read
Unlocking Generative AI ROI: It Starts with Your Data Strategy
Early adopters of generative AI are seeing a 41% average ROI, but a strong data strategy is key. Learn how a unified, secure data platform overcomes challenges like data quality and bias to unlock AI's full potential. Download our report, "The Radical ROI of Gen AI," to learn more.
APR 22, 2025|5 min read
Research: Early Gen AI Adopters See 41% ROI
Early adopters of generative AI report an average ROI of 41%. Explore global data from 3,300+ organizations and key insights into gen AI value and adoption.
APR 14, 2025|4 min read
How Snowflake Is Expanding Opportunities and Fueling Partner Growth
Discover how Snowflake is empowering 10,000+ partners with new opportunities, innovative solutions, and a connected ecosystem for mutual success.
MAR 11, 2025|4 min read
Empowering Growth Through Training and Enablement
Learn how strategic training and enablement drive growth for employees, partners, and customers, fostering innovation, confidence, and long-term success.
FEB 25, 2025|4 min read
The Snowflake Training Advantage: Survey Reveals the Powerful ROI of Snowflake Education Services
Leading enterprises are using Snowflake training programs to fuel widespread efficiency, innovation and cost-savings. Learn more in our Train for Success report.
FEB 20, 2025|3 min read
The AI Tipping Point: What Advertising, Media and Entertainment Leaders Need to Know for 2025
Discover how Advertising, Media and Entertainment leaders can harness AI in 2025, balancing innovation, ROI, and compliance. Learn about AI’s role in AME.
FEB 11, 2025|3 min read
AI Regulation: More an Adoption Accelerator Than a Brake
Discover data leaders' insights on the EU AI Act—how regulation can accelerate AI adoption, enhance trust, and drive organizational transformation.
FEB 07, 2025|4 min read
The AI Tipping Point: What Healthcare and Life Sciences Leaders Need to Know for 2025
Learn how healthcare and life sciences leaders can harness AI in 2025, balancing innovation, ROI, and compliance. Learn about AI’s role in HCLS and key trends
FEB 06, 2025|4 min read
The AI Tipping Point: What Retail Leaders Need to Know for 2025
Discover how AI is reshaping retail in 2025. Learn how leaders can invest in lasting data strategies, operationalize AI, and navigate rapid tech changes.
FEB 04, 2025|3 min read
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