Peter Denby

Peter has over 20 years of experience working in data analytics for retail and consumer brands. He previously worked with leading names like Sky and TransUnion before setting up HyperFinity with three friends, with the aim of transforming the way retailers use data to make profitable commercial decisions.

Peter is passionate about understanding challenges and opportunities within the retail space and works closely with senior stakeholders across the HyperFinity client portfolio to help them grow.