CUSTOMER STORIES
Domain Group speeds time to insights with the help of Cortex AI
The Australian property marketplace looks to AI to democratize access to data insights through natural language
Story highlights
- Democratization of data insights: Instead of poring over dozens of complex dashboards, business users across Domain are now able to query data simply by using natural language.
- Delivering better experiences: By opening up meaningful data insights quickly, the Domain team will be able to deliver improved customer experiences.
- Powering innovation with Cortex AI: Domain has embraced Snowflake’s new products and offerings, particularly in the AI space, to find and build solutions that move the company forward.
Video Transcript
It's about inspiring confidence for all property lifecycle decisions.
AI is at the very core of what we do. We manage a lot of property data.
We've actually been using AI for a while, trying to produce solutions that can improve the very final customers of ours – people searching for profits and delivering a better experience with AI.
At Domain, we love Snowflake. We've been there six years, and we don't see any way we're going to move away. And we are actually even more excited because, especially these past six months, they’ve been releasing so many new products. We are using all of them!
We've actually been trialing Cortex Analyst for a while, and it's been quite successful. It's a small POC [proof of concept]. What we have there, we have a very structured table where hundreds of people across the business, on a weekly basis, consume data through dashboards like Tableau. Now using Cortex Analyst, we can surface answers using natural questions.
So yeah, we've been exploring, and it's been quite successful. It's a small niche group. Once that is done, we're going to release it for the rest of the company.
The data that you are putting into your system is the most important thing that you have. So, use a platform like Snowflake that can, every single step of the way, from the beginning to the end, support you in your journey.
