SNOWFLAKE FOR MEDIA, Advertising, & ENTERTAINMENT
Harness the power of data to deliver highly personalized content and experiences to your consumers.
White Paper
How Snowflake’s Data Clean Rooms Help Publishers and Marketers Improve Ad Effectiveness
As media consumption habits evolve, develop new, engaging, and personalized experiences, while complying with consumer privacy regulations.
The Snowflake Data Cloud eliminates data silos to establish a single source of truth across products, channels, engagement, and advertising. With these insights, you can drive greater personalization, make better content decisions, and improve experiences while ensuring strict data privacy and security.
Understand your content and your audience
Seamlessly store, integrate, and query viewer engagement data across channels. Power your data science algorithms to better understand how content drives audience acquisition and engagement, thereby driving subscription and advertising performance.
Increase personalization in content and advertising
Develop a 360° view of subscriber behavior and enrich audience profiles with 3rd party data to make data-driven content decisions, improve customer experiences, and deliver highly targeted advertising.
Maintain governance over consumer data
Securely share live, governed customer data across media firms, brands and advertisers to refine attribution models and better predict return on ad spend while leveraging Snowflake’s functionality to help you comply with consumer privacy regulations, such as CCPA and GDPR.
Drive content development, customer acquisition, and data monetization
Leverage analytics to optimize content production and acquisition strategies, while creating new revenue opportunities through data.
Increase subscriber acquisition and average revenue per user (ARPU)
Leverage your internal subscriber data, marketing intel, and 3rd party enrichment to personalize ads, offers and content, leading to higher customer engagement and lifetime value.
Accelerate advertising revenue while proactively securing and governing data
Increase the value of your ad inventory by setting up data cleanrooms to securely share and join live data with brands and advertisers while maintaining the highest level of security and privacy compliance.
Increase customer acquisition and reduce churn
Boost customer loyalty by building a deeper understanding of consumer needs and powering personalized experiences within applications, services, and support.
Improve operational efficiency and agility
Control costs, reduce service disruptions, and optimize network infrastructure management with insights from real-time analytics.
Create and pursue new revenue streams
Receive shared data from ecosystem partners through your own data exchange to create new personalized products and services. Monetize your data by securely sharing live, governed slices via Snowflake Data Marketplace.
Improve campaign engagement and conversion
Integrate disparate data sources to optimize ad spend and media mix, improve personalization, and deliver more timely and relevant engagement.
Determine multi-touch and channel attribution
Conduct analytics in real-time on shared datasets across channels, media partners, and brands to understand which engagements drive the greatest impact on marketing KPIs.
Solve data sharing, privacy and security challenges
Securely share data with brand clients, media firms, and ad platforms and pursue new monetization strategies without moving data and ensuring highest levels of data privacy and regulatory compliance.
“Snowflake enabled us to create a single database for all use cases, increase speed of service, and ensure privacy compliance.”
Andrew Rae
Director, IT, Global Eagle Entertainment
“Whether its customer, advertising, or web data, Snowflake makes it easy to get a single view for the enterprise and share it seamlessly and compliantly.”
Yemi Okunade
Data Intelligence Manager, TI Media
Ways to get started with Snowflake
Learn how media & entertainment organizations are leveraging Snowflake’s capabilities.