Skip to content
무료로 시작하기
  • WHY SNOWFLAKE Icon / Utility / Arrow-slim-left Created with Sketch.
  • 데이터 클라우드 Icon / Utility / Arrow-slim-left Created with Sketch.
  • 솔루션 Icon / Utility / Arrow-slim-left Created with Sketch.
  • 리소스 Icon / Utility / Arrow-slim-left Created with Sketch.
  • 회사소개 Icon / Utility / Arrow-slim-left Created with Sketch.
  • 개요
    • Why Snowflake
    • 고객 사례
    • 파트너 네트워크
    • 서비스
  • 데이터 클라우드
    • 데이터 클라우드
    • 플랫폼 개요
    • SNOWFLAKE 데이터 마켓플레이스
    • Powered by Snowflake
    • 라이브 데모
  • WORKLOADS
    • 협업
    • 데이터 사이언스&머신러닝
    • 사이버 보안
    • 애플리케이션
    • 데이터 웨어하우스
    • 데이터 레이크
    • 데이터 엔지니어링
    • 유니스토어
  • PRICING
    • Pricing Options
    • Value Calculator
  • 산업별 솔루션
    • 광고, 미디어 및 엔터테인먼트
    • 금융 서비스
    • 의료 및 생명 과학
    • 제조
    • 공공 부문
    • 소매 / CPG
    • 테크놀로지
  • 리소스
    • 리소스
    • Documentation
    • 핸즈온 랩
    • 트레이닝
  • CONNECT
    • 커뮤니티
    • 이벤트
    • 웨비나
    • Snowflake 블로그
    • 팟캐스트
  • 개요
    • 회사 소개
    • 투자정보
    • 리더십 및 이사회
    • 채용
Languages
  • Deutsch
  • Français
  • Português
  • Español
  • English
  • Italiano
  • 日本語
  • 한국어
무료로 시작하기
  • WHY SNOWFLAKE
  • 데이터 클라우드
  • 솔루션
  • 리소스
  • 회사소개
  • Deutsch
  • Français
  • Português
  • Español
  • English
  • Italiano
  • 日本語
  • 한국어
  • 개요
    • Why Snowflake
    • 고객 사례
    • 파트너 네트워크
    • 서비스
  • 데이터 클라우드
    • 데이터 클라우드
    • 플랫폼 개요
    • SNOWFLAKE 데이터 마켓플레이스
    • Powered by Snowflake
    • 라이브 데모
  • WORKLOADS
    • 협업
    • 데이터 사이언스&머신러닝
    • 사이버 보안
    • 애플리케이션
    • 데이터 웨어하우스
    • 데이터 레이크
    • 데이터 엔지니어링
    • 유니스토어
  • PRICING
    • Pricing Options
    • Value Calculator
  • 산업별 솔루션
    • 광고, 미디어 및 엔터테인먼트
    • 금융 서비스
    • 의료 및 생명 과학
    • 제조
    • 공공 부문
    • 소매 / CPG
    • 테크놀로지
  • 리소스
    • 리소스
    • Documentation
    • 핸즈온 랩
    • 트레이닝
  • CONNECT
    • 커뮤니티
    • 이벤트
    • 웨비나
    • Snowflake 블로그
    • 팟캐스트
  • 개요
    • 회사 소개
    • 투자정보
    • 리더십 및 이사회
    • 채용
For Media, Advertising, & Entertainment
  • Overview
  • Sub-Industries
  • Capabilities
  • Customers
  • Resources
  • Get Started

SNOWFLAKE FOR MEDIA, Advertising, & ENTERTAINMENT

Harness the power of data to deliver highly personalized content and experiences to your consumers.

White Paper

How Snowflake’s Data Clean Rooms Help Publishers and Marketers Improve Ad Effectiveness

Learn More

As media consumption habits evolve, develop new, engaging, and personalized experiences, while complying with consumer privacy regulations. 

The Snowflake Data Cloud eliminates data silos to establish a single source of truth across products, channels, engagement, and advertising. With these insights, you can drive greater personalization, make better content decisions, and improve experiences while ensuring strict data privacy and security.

 
Understand your content and your audience

Seamlessly store, integrate, and query viewer engagement data across channels. Power your data science algorithms to better understand how content drives audience acquisition and engagement, thereby driving subscription and advertising performance.

Increase personalization in content and advertising

Develop a 360° view of subscriber behavior and enrich audience profiles with 3rd party data to make data-driven content decisions, improve customer experiences, and deliver highly targeted advertising.

Maintain governance over consumer data

Securely share live, governed customer data across media firms, brands and advertisers to refine attribution models and better predict return on ad spend while leveraging Snowflake’s functionality to help you comply with consumer privacy regulations, such as CCPA and GDPR.

  • Media & Entertainment
  • Telecommunications
  • Adtech, Agencies, and Advertising

Drive content development, customer acquisition, and data monetization

Leverage analytics to optimize content production and acquisition strategies, while creating new revenue opportunities through data.

Increase subscriber acquisition and average revenue per user (ARPU)

Leverage your internal subscriber data, marketing intel, and 3rd party enrichment to personalize ads, offers and content, leading to higher customer engagement and lifetime value.

Accelerate advertising revenue while proactively securing and governing data

Increase the value of your ad inventory by setting up data cleanrooms to securely share and join live data with brands and advertisers while maintaining the highest level of security and privacy compliance.

Increase customer acquisition and reduce churn

Boost customer loyalty by building a deeper understanding of consumer needs and powering personalized experiences within applications, services, and support.

Improve operational efficiency and agility

Control costs, reduce service disruptions, and optimize network infrastructure management with insights from real-time analytics.

Create and pursue new revenue streams

Receive shared data from ecosystem partners through your own data exchange to create new personalized products and services. Monetize your data by securely sharing live, governed slices via Snowflake Data Marketplace.

Improve campaign engagement and conversion

Integrate disparate data sources to optimize ad spend and media mix, improve personalization, and deliver more timely and relevant engagement.

Determine multi-touch and channel attribution

Conduct analytics in real-time on shared datasets across channels, media partners, and brands to understand which engagements drive the greatest impact on marketing KPIs.

Solve data sharing, privacy and security challenges

Securely share data with brand clients, media firms, and ad platforms and pursue new monetization strategies without moving data and ensuring highest levels of data privacy and regulatory compliance.

Data Exchange

Build tighter and transparent data-driven relationships across your organization and with suppliers and partners through secure, seamless data exchange and collaboration capabilities.

Learn More

Data Marketplace

Seamlessly access 3rd party data to enrich audience profiles, build deeper segmentation and deliver more personalized engagements.

Learn More

“Snowflake enabled us to create a single database for all use cases, increase speed of service, and ensure privacy compliance.”

Andrew Rae

Director, IT, Global Eagle Entertainment

“Whether its customer, advertising, or web data, Snowflake makes it easy to get a single view for the enterprise and share it seamlessly and compliantly.”

Yemi Okunade

Data Intelligence Manager, TI Media

Resources

Industry Brief

The Cloud Data Platform for Advertising, Media and Entertainment

Read More
Ebook

Little Book of Big Success for Media & Entertainment

Read Now
eBook

XO Group: Enabling Data-Driven Member Engagement with Snowflake

Read More

Ways to get started with Snowflake

Learn how media & entertainment organizations are leveraging Snowflake’s capabilities.

Join us for a live Snowflake Data Cloud demo
Telecommunications Roundtable
6 Reasons to Migrate from Teradata to Snowflake
Snowflake Inc.
  • 플랫폼 개요
    • 아키텍처
    • 데이터 애플리케이션
  • 데이터 마켓플레이스
  • Snowflake 파트너 네트워크
  • 지원 및 서비스
  • 회사
    • 문의하기

Sign up for Snowflake Communications

Thanks for signing up!

  • Privacy Notice
  • Site Terms
  • Cookie Settings

© 2023 Snowflake Inc. All Rights Reserved