Blog/Sem Sergunin

Sem Sergunin

Global Industry Marketing Lead, Retail & Travel

Sem leads industry marketing for retail, consumer goods, travel, and hospitality, translating Snowflake's product innovation into business value for industry executives. His background includes senior product management and marketing roles at global leaders in intelligent process automation, such as Automation Anywhere and ABBYY. Sem is passionate about transforming daily work routines into more productive and enjoyable experiences using data, AI, and automation. He holds an MBA from the UC Berkeley Haas School of Business and an M.Sc. in Math and Computer Science from Moscow State University.

MAY 28, 2026Retail and Consumer Goods

How Retail and Consumer Goods Companies Achieve Like-for-Like Growth During Macroeconomic Volatility

Sem Sergunin

MAY 13, 2026Retail and Consumer Goods

Beyond the Customer 360: The Tech Stack for Winning Cautious Consumers Through Adaptive Experiences

Sem Sergunin

MAR 30, 2026Retail and Consumer Goods

How Snowflake Intelligence Is Enabling Retail and Consumer Goods Companies to Scale AI at the Enterprise Level

Angela Marrujo Fornaca +1

Sem Sergunin

How Retail and Consumer Goods Companies Achieve Like-for-Like Growth During Macroeconomic Volatility

Beyond the Customer 360: The Tech Stack for Winning Cautious Consumers Through Adaptive Experiences

How Snowflake Intelligence Is Enabling Retail and Consumer Goods Companies to Scale AI at the Enterprise Level

Where Data Does More