"Fanatics, the global leader in sports merchandise and e-commerce, uses Snowflake Intelligence to connect billions of fan data points across shopping, collectibles, and gaming platforms for more than 100 million fans worldwide. This unified data foundation helps Fanatics better understand its customers, boost sales, and grow its advertising business to power the launch of the new Fanatics Advertising Audience Network this year." - Madeline Want, VP of Data
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The Fanatics Team
In this conversation with "Data Cloud Now" Anchor Ryan Green, Kevin Longo, VP Sales & Product Marketing, and Andrew Jarvie, Senior Director of Measurement at Fanatics, discuss how the use of Snowflake is enabling Fanatics to quickly and easily bring data together from numerous sources to create quality user experiences for sports fans and lucrative advertising opportunities for marketers.
Snowflake’s single platform eliminates data silos and simplifies architectures to help customers across the globe get more value from their data.
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