Customer 360

Acquire new clients, predict product or policy suitability, personalize investment planning and determine Next Best Action with customer 360 analytics.

Marketing Platform
Consolidation

Snowflake
Investment

Services investment from Snowflake to support the Marketing Consolidation MVP. These funds retain Snowflake Professional Services technical resources and domain expertise from consulting partner Blend 360.

Emphasis on
Composability

Architected from the ground up with Snowflake as the data layer, the next-gen Marketing Platform will have one single copy of data, with best-in-class MarTech partners connecting via Snowflake.

Collaborate Without
Sacrificing Privacy

Share direct access to live data across thousands of datasets to execute data-driven marketing campaigns, without additional ETL or integration work.

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Industry Solutions

Enable Customer 360 with Snowflake

Predict product suitability, personalize investment planning, and determine Next Best Action with customer 360 analytics.

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Solution brief

The Modern Marketing Data Stack for Financial Services

Learn the latest marketing insights for the financial services industry and how the modern marketing data stack provides a range of tools and technologies to help marketing teams drive business success with generative AI, data gravity and secure data collaboration.

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Download

The Composable CDP: A Future-Proof Customer Data Platform

Build your CDP from best-in-breed components and never look back

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Blog Post

Composable CDPs in Financial Services: Empowering Marketers and Reducing Compliance Risk

How a composable CDP works on the AI Data Cloud

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Whitepaper

TDWI Insight Accelerator: Mobilizing Financial Services Data for Customer Centricity

Effectively creating a 360-degree customer view to enable customer centricity is critically dependent on effective and trustworthy data integration.

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Demo

Financial Services Data Cloud, Revealed

Watch this four-part demo series to deep dive into the capabilities of the Financial Services Data Cloud and how this connected network enables financial firms to thrive in a data-intensive, highly regulated, and competitive environment.

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