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Bill Stratton

Bill Stratton

Snowflake Global Head of Media, Advertising & Entertainment Vertical

Stratton currently leads the Media, Entertainment, and Advertising vertical for Snowflake. Working with major media companies, ad tech, measurement and identity companies, sports properties as well as major advertisers to leverage Snowflake to execute all mission-critical data initiatives.

Oct 17, 2022

Snowflake Invests in OpenAP and Partners with U.S. Broadcast Giants to Transform the Future of TV Advertising

The growth of data-driven media strategies and rise of streaming television has created a new…

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Mar 22, 2021 3 min read

Enabling the Future of Cross-Cloud Data Collaboration with Snowflake Data Clean Rooms and NBCUniversal

As the advertising ecosystem faces new regulations and increasing pressure to strengthen consumer privacy controls,…

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