05/20/25 | 33 MIN
Unlocking Disney's Magic: AI & Automation in Multimedia Storytelling with Nick Winfrey, VP of Data Science & Data Strategy at The Walt Disney Company
Episode Overview
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions is joined by Nick Winfrey, Vice President of Data Science and Data Strategy at The Walt Disney Company. They explore Disney's extensive use of AI, automation, and data science to optimize advertising and enhance fan experiences. The conversation also delves into the importance of diversity in data teams, the crucial role of AI and ML in media and entertainment, and how Disney leverages audience behavior and loyalty across different platforms.
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GUESTS

Nick Winfrey is Vice President, Data Science and Data/Measurement Strategy at Disney Advertising. In this role, Winfrey leads the teams responsible for the development of data and measurement science capabilities for the organization, covering Disney’s vast portfolio of linear, streaming, digital and social priorities. Winfrey and his teams lead creating and driving innovative solutions focused on audience segmentation, data collaboration, and outcome-based measurement capabilities underscored by Disney’s proprietary Audience Graph.
Prior to joining Disney, Winfrey previously worked for the Federal Bureau of Investigation and Federal Reserve. He graduated from the University of San Diego and is based in Seattle.

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years.Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques.Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.
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