10/21/25 | 31 MIN
The NASCAR Data Garage: Shaping the Future of Fan Engagement with Clay Owensby, Senior Director of Data & BI Technology at NASCAR
Episode Overview
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Clay Owensby, Senior Director of Data and BI Technology at NASCAR. They dive into how NASCAR leverages advanced data analytics and digital services to enhance fan engagement and safety, modernize their data architecture with cloud solutions, and foster a deeper relationship with fans. The conversation also covers the organization's strategy for attracting younger audiences and the potential future benefits of predictive analytics and AI in delivering personalized experiences.
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GUESTS
Clay OwensbySenior Director of Data & BI Technology at NASCAR
As the Senior Director of Data and BI Technology at NASCAR, Clay Owensby brings over 20 years of strategic leadership in data architecture, analytics, programming, data science, and enterprise intelligence solutions. Clay leads cross-functional teams across data standardization, predictive and prescriptive analytics, and business intelligence, ensuring that enterprise data strategies align with business goals. He deeply understands the connection between AI and data for business success, and champions the adoption of AI and machine learning to maximize value.
Clay holds a B.S. of Biological Engineering, an M.S. of Information Systems and is passionate about mentoring the next generation. Outside of work, he is an advocate for ethical data practices and frequently speaks on the evolving roles of data and AI in business transformation.
Dana GardnerPrincipal Analyst at Interarbor Solutions
Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years.Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques.Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.
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