OpenX Launches Bids on Snowflake Data Marketplace to Streamline Access to Log-level Data

OpenX is a pioneer in programmatic advertising, operating one of the industry’s largest omnichannel exchanges across the open web. OpenX’s ad exchange connects more than 120,000 advertisers and 130,000+ active publisher domains across desktop, mobile, and connected TV (CTV) apps to reach nearly 1 billion consumers globally. To provide visibility into advertisers’ programmatic media buys across the company’s wide publisher footprint, OpenX ingests large amounts of bid transaction data.