CASE STUDY
for GTM teams
redefine Go-To-Marketwith snowflake
Shift the paradigm from prospect research and account prep to active and informed engagement with Snowflake. Snowflake CoWork brings confidence, capability, and consolidation to your workflows, enabling a new frontier of GTM outcomes.

Agentic Acceleration
Swap Complexity for Clarityin one platform
Gone are the days of tedious and time-consuming account research, analysis, and planning with Snowflake. Access and interact with unified data from across platforms, CRMs, CDPs, and more through simplifed natural language exchanges using Snowflake CoWork, your one-stop-shop for all things go-to-market strategy and execution.
your personal data analysta few keystrokes away
- Semantically enriched and informed by the entirety of your sales data and business ecosystem, Snowflake CoWork operates as your right-hand in go-to-market research, task automation, and workflow acceleration.
- Take action directly from identified insights and gaps by connecting to GTM tools and systems with simplified natural-language prompts.
- Generate answers, trends, and action plans with fully validated rationale grounded in your business data.


Deep Analysis, Drive Real Action
One place to get work done with AI
Unlock a new way of working, understand pipeline health, validate lead scoring, and rapidly develop proactive forecasting models.

Built for How Work Happens
Automate, visualize and share decisions across teams
Automate strenuous workflows and turn research and whitespace-mapping into reusable skills, accessible both via desktop and moblie application, that your team can share and build on, anytime, anywhere.

Designed for Enterprise Scale
Scale securely with Snowflake’s robust governance controls
Scale with confidence as Snowflake CoWork handles enterprise data and application complexity, secure everything within Snowflake’s perimeter and enforce unified governance policies across all workflows.
See Snowflake CoWorkIn Action
Watch how a VP of Sales could start the day with their AI work agent: a shared dashboard, Deep Research, a Slack to the field and a meeting-prep Skill turned into a weekly Automation.
Workflow Simplification
All your toolsone control center
Automate and optimize your workflows from one intuitive experience. From Slack to Jira, Gmail to Outreach, Snowflake CoWork enables execution-level interactions with your tech stack through out-of-the-box MCPs and custom MCPs alike, remembering your work tendencies and contextual needs to provide a tailored and accelerated experience every time.

A panorama viewof sales intelligence
- Tap data from your CRM, marketing CDP, outreach tools, and dashboard platforms concurrently, accelerating the time to insight and action on accounts, contacts, and open opportunities.
- Work with confidence, knowing that Snowflake is referencing the latest data using bi-directional data flows, keeping account intelligence and reporting dashboards razor-sharp.
Insights withno stone unturned
- Revolutionize both how you work and where you work with access to all your tools through the Snowflake CoWork experience, reducing workflow clutter and procedural down-time.
- Snowflake easily enables MCP connections with the platforms you already use. Bring data from sources like Gong, Google, Salesforce, Outlook, Jira, and more into the agentic interface.


Accurate and trustedevery time
- Gone are the days of spending time re-hashing criteria at the beginning of every AI session building context. Snowflake CoWork remembers your unique working habits every session, and intelligently references past sessions to understand exactly what you're looking for.
- Snowflake Cortex Sense bridges the gap between established semantic models and the entire data estate, bringing confidence to every interaction with an agent that knows your business.
success storieswith snowflake
“With Snowflake CoWork, we're empowering business users across Fanatics to unlock easy and highly accurate segmentation, accelerate enterprise cross-sell opportunities, and fuel our advertising business by building addressable audiences from our richest data.”
Maddy Want,
VP of Data, Fanatics
- 2B+ daily signals across Fanatics’ operational companies
- 100M+ fans, each with hundreds of attributes

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