FY27 Retail and CPG

Lead your organization in the era of agents and enterprise intelligence.

SMARTER RETAILstarts with unified data

Leading retailers and consumer brands across Europe are transforming how they operate — unifying supply chain, customer, and commerce data on one platform. From real-time inventory visibility to hyper-personalized customer experiences, Snowflake powers the next generation of retail.

DATA TRENDS 2026: RETAIL AND CONSUMER GOODS

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THE MODERN MARKETING DATA STACK FOR RETAIL

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LEADING COMPANIES AROUND THE WORLD USE SNOWFLAKE TO POWER THEIR DATA

Snowflake Intelligence

Transform customer experience across all touchpoints with Snowflake Intelligence's AI-powered analysis of purchase behavior, inventory data, and customer feedback through natural language conversations. Whether optimizing online sales, in-store experiences, or supply chain efficiency, get unified insights from e-commerce platforms, POS systems, and customer service interactions to predict trends and personalize offerings instantly. Enable marketing, merchandising, and operations teams to deliver seamless omnichannel experiences that drive customer loyalty and increase conversion rates without requiring technical expertise.

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CUSTOMERS

Leading retailersbuild with Snowflake

HelloFresh Boosts Efficiency with Snowflake

HelloFresh uses Snowflake to turn millions of real-time data points into personalized meal plans and smarter operations — cutting decision time from days to minutes. The result: happier customers, less food waste, and a data engine that scales with 7M+ active subscribers worldwide.

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Wolt Delivers Hyperlocal Retail Experiences with Snowflake

Wolt built its entire analytics foundation on Snowflake to optimize delivery routes, predict demand in real time, and personalize the experience for millions of users across 25+ countries. What started as a food delivery app is now a data-driven commerce platform — powered by one unified data layer.

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Żabka Transforms Convenience Retail with Snowflake

Poland's largest convenience chain with 7,000+ stores used Snowflake to become a fully data-driven business — from predicting where to open the next store, to processing in-store and online purchase data in near real time across 2.5 million daily customer visits.

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One Platformfor every retail decision

End-to-End Supply Chain Visibility

From raw materials to last-mile delivery — see everything, in real time.

Unify supplier, warehouse, logistics, and store data on one platform
Improve demand forecasting accuracy with AI-powered demand sensing
Collaborate with suppliers and distributors via secure data sharing — no file transfers, no ETL
Reduce stockouts and cut excess inventory

Hyper-Personalization & Customer 360

Build a true Customer 360 that drives loyalty and revenue.

Unify purchase history, web behavior, loyalty data, and campaign interactions in one profile
Power hyper-personalized recommendations and communications at scale
Improve campaign ROAS with data-driven segmentation
Prove marketing ROI with closed-loop attribution

Unified Commerce

Break down the walls between online, in-store, and marketplace.

Unify data from physical stores, e-commerce, mobile, and third-party marketplaces
Optimize assortment, pricing, and promotions across all channels
Enable real-time inventory visibility across the entire network
Create seamless customer experiences