MarketingModernization

Drives intelligent, proactive decisions across the customer journey by combining a unified data view with advanced AI/ML, delivering outcomes like lower churn and higher funnel efficiency.

Unifies structured and unstructured data (emails, transcripts, notes) to create a complete view of customers and leads, enabling deeper behavior insights.

Automates marketing decisions with AI Decisioning, continuously learning to deliver the right message to each person for faster, more predictable growth.

Provide an open, interoperable, and cloud-agnostic platform with full data ownership and control.

Access nearly 3,000 data products from 700+ providers via the Snowflake Marketplace, with real-time updates.

Share first-party data securely through Data Sharing and Native Clean Rooms—without copying or exposing PII.

Enable activation use cases like Customer 360 and data-driven, personalized engagement across all channels.

Adopt composable CDPs that connect directly to live Snowflake data—no separate data storage required.

Empower marketing with consent-led governance via Snowflake Horizon’s unified privacy and compliance framework.