the ai data cloudfor modern agencies

Break down data silos, overcome complexity and maintain secure data collaboration across the media landscape. Tap into an open, interoperable ecosystem that personalizes audience experiences and maintains data governance and privacy.

Why SnowflakeFor dentsu

The world’s biggest companies are simplifying access to their data, enabling secure data collaboration, powering advanced ML and analytics, and deploying agentic AI applications with Snowflake.

Your Clients Already Use Snowflake. Unlock the Full Power of their Data.

Many of dentsu's largest clients have built their Customer 360 data on Snowflake. Features like Data Collaboration, Data Clean Rooms, connected apps, and AI Agents allow them to activate data in a secure and privacy compliant way. We can help define tailored solutions so you can maximize the value of being part of the Snowflake ecosystem.

dentsu clients on snowflake

Talk to Your Data Across the Full Media Lifecycle.

Snowflake’s native integrations with leading publishers, ad platforms, and retail media networks allow you to deliver industry-leading, composable data solutions. Snowflake Intelligence enables non-technical users to perform advanced analytics with natural language. Harness the power of SQL, no coding required.

platform overview

Bring Proprietary Data Capabilities to Your clients Today.

Merkle and dentsu have already built apps on Snowflake, like Merkury and dentsu.Composable. With Snowflake, you can bring best-in-class, proprietary data capabilities to your clients today.

merkle marketplace

dentsu marketplace

The Modern MarketingData Stack 2026

This report follows the evolution of the martech ecosystem:

AI is in everything and agentic AI promises to transform workflows even further.
The balance of marketing data privacy is shifting (again).
Data gravity continues to exert its pull, transforming martech.

Report