How are media, advertising, and entertainment companies building a secure data foundation that can help them increase advertising revenue, enhance subscriber acquisition and retention, and develop better advertising solutions?
Join us at Snowflake’s Media Cloud Data Summit on January 19, 2022, as we spotlight why companies are choosing the Data Cloud to unlock business value from data. View the agenda in your region:
Americas: 9:30 a.m. PT | 12:30 p.m. ET
EMEA and India: 9 a.m. GMT | 10 a.m. CET | 2:30 p.m. IST
APAC: 12 p.m. AEDT | 9 a.m. SGT | 2 p.m. NZDT
In this free, half-day event, you’ll learn about how Snowflake can help your advertising, media, and entertainment company future-proof your data foundation, protect consumer data, and drive advertising and subscriber growth.
We’re excited to announce a number of partner-led sessions during the Media Data Cloud Summit. Many of the sessions are now available for viewing in advance of the Summit, so if you find yourself with some downtime during the holidays, why not take a peek? Our partner-led sessions include:
Experian Enables Native Identity Resolution Within Snowflake’s Media Data Cloud
How can you leverage your most sensitive data without compromising security? Learn how Experian Identity Resolution, natively integrated into Snowflake’s clean room platform, enables organizations to match data, unlock real-time insights, and drive in-the-moment, informed marketing decisions. Join Experian Marketing Services to learn more about identity resolution within Snowflake and explore the use cases that are resonating most with clients.
Slalom and Snowflake Data Clean Rooms: Making the Most of Your Customer Data, Securely
Discover how Slalom’s capabilities around Snowflake clean rooms allow organizations to securely share and enrich first-party data without exposing personally identifiable information. You’ll learn how Slalom can help you overcome media data challenges in a cookie-less world and generate real, secure audience insights from your data using Snowflake data clean rooms.
Solving for Privacy Challenges with PrivateEye
Learn about LTI’s PrivateEye, a privacy solution that operates within Snowflake’s walls and improves compliance by automating the process of flagging and identifying privacy-related data. This media cloud–specific privacy solution empowers customers with the ability to mask and protect their data assets dynamically.
Transform Insights into Action with VideoAmp’s Campaign Optimizer
How can you holistically measure and optimize advertising performance to maximize return on investment? Join this session to learn how VideoAmp’s Campaign Optimizer transforms insights into action by connecting advertisers with their most valuable audiences across channels. VideoAmp’s platform, which is Powered by Snowflake, provides measurement and optimization tools that unify audiences across disparate systems to create efficiencies for the entire industry.
Capgemini Consumer Identity Data Mesh
How can brands leverage a private data-driven process to optimize retention while reducing acquisition costs and deliver service excellence? Join Capgemini to learn about its approach to bringing first- and third-party data providers together to seamlessly exchange data in a privacy-friendly way to generate insights. You’ll also see a demonstration of the power of a clean room.
Redefine What Is Possible Across Your Media and Marketing Practice with Snowflake and DataRobot
Learn how the collective power of Snowflake Media Data Cloud and DataRobot’s AI Cloud platform can help media publishers, marketers, and advertising technology providers leverage an end-to-end AI experience to tackle some of the industry’s greatest challenges.
Fireside Chat with The Trade Desk
Join The Trade Desk and Snowflake for a fireside chat as they explore the future of data-driven advertising and how marketers are taking control of their data to increase personalization, measure attribution, and drive growth. Learn more about how the Snowflake Media Data Cloud is enabling a new set of capabilities for marketers.
Our partner-led sessions are just a few of the exciting events happening at the Media Data Cloud Summit. Snowflake’s industry experts and customers will be on hand to discuss the latest trends in media data capabilities, showcase best practices, and explain how Snowflake addresses your data needs by harnessing the global data network. We’ll also explore the latest digital capabilities through educational sessions and technical deep dives. Registration is free and immediate. Register now to reserve your spot.