Snowflake World Tour hits your city

See how leading teams deploy agents at scale. Find a stop near you.

Snowflake for Developers/Guides/Cohort Builder: A Customer Segmentation Framework
Quickstart

Cohort Builder: A Customer Segmentation Framework

Mike Walton

Overview

The Cohort Builder is a versatile solution designed to facilitate the creation, management, and scheduling of customer cohorts using Streamlit and Snowflake. This tool leverages a user-friendly Streamlit application to define and manage groups of individuals based on shared characteristics or behaviors.

  • Cohort Building: Define cohort criteria using an easy-to-use interface that generates SQL queries. This feature enables users to segment data based on attributes like AGE_CODE, LOCATION, and DATE.
  • Cohort Management: Offers tools for updating and maintaining cohorts, ensuring they remain relevant and accurate as new data becomes available.
  • Cohort Scheduling: Automates the refreshing of cohort data at regular intervals, utilizing Snowflake’s dynamic tables, tasks, and procedures.

Solution Architecture: Cohort Builder for Customer Segmentation

Architecture Diagram
  • User-Friendly Interface: The Cohort Builder offers an intuitive interface for users to create and manage cohorts based on various criteria, making it accessible to both technical and non-technical users.
  • Scalable Data Processing: It leverages scalable data pipelines to efficiently process large datasets, ensuring quick and accurate cohort segmentation and analysis.
  • Integration and Automation: The solution integrates seamlessly with existing data sources and automates the cohort scheduling process, enabling real-time updates and streamlined workflows.
  • Customizable and Secure: Provides customizable cohort definitions and ensures data security and compliance with relevant regulations, maintaining user privacy and data integrity.

Get Started

Updated May 23, 2026

This content is provided as is, and is not maintained on an ongoing basis. It may be out of date with current Snowflake instances