Blog/Evan Hou
Evan Hou

Evan Hou

Head of Analytics, Whatnot
Evan Hou is Head of Analytics at Whatnot, where he built the business strategy and insights behind the platform's growth to $8B in live sales GMV in 2025. His background in consumer mobile apps shaped a team focused on fast marketplace growth without losing sight of the user experience. Evan collects vinyl records, trading cards, and coins, which gives him a firsthand feel for the categories Whatnot sellers build businesses in.