SNOWFLAKE FOR
MARKETING ANALYTICS
Deliver Data-Driven Marketing with the Data Cloud
WEBINAR
The Future of Marketing is on Snowflake
When it comes to being data-driven, marketers continue to face an uphill battle. With data stuck in silos, IT and marketing teams struggle to overcome mountains of fragmented data created by new tools and complex multi-channel journeys.
Today, the Data Cloud helps thousands of organizations across industries centralize all their data, overcome data silos, and deliver on the data-driven vision.
Marketing Analytics Partners
CUstoMERS
“Snowflake enables us to pull all of our campaigns across media channels into one place and evaluate in near real-time what is really working and how we can improve.”
Vaibhav Kulkarni
Head of Engineering and Data Science, PepsiCo
“Data sharing on Snowflake dramatically reduces data latency, improving the quality of our segmentation models and the impact of personalization in our campaigns.”
Mateusz Zwieniecki
Senior Data Scientist, ASICS
“Snowflake enables us to create a 360-degree view of our merchants, dashers, and customers, enabling our teams to take a data-driven approach to growth.”
Marta Vovchenko
Director of BI and Engineering, DoorDash
WHy snowflake?
Deliver Faster Insights
Seamlessly integrate the full breadth of customer data to power your marketing analytics. Leverage structured and semi-structured data from internal and external sources, across channels, and in real time.
Improve Relevance
Activate the full breadth of marketing data to power your segmentation models, recommendation engines, and other AI and machine learning (ML) investments, improving the timing and impact of your customer engagements.
Increase Marketing ROI
Conduct continuous marketing analytics in real time to understand which engagements across every channel are driving the greatest impact. Make decisions and take action faster to improve customer experiences.
Consumer Marketers
See how johnnie-O built 360-degree customer views and delivers seamless, cross-channel experiences with the Data Cloud.
B2B Marketers
Learn how Yesware built a single view for all account, marketing, and sales data and reduced CAC by 50%.
USE CASES
Bring together disparate data silos and enrich customer profiles while enabling privacy and regulatory compliance.
Learn how Simon Data and Snowflake delivered a customer 360 for Tripadvisor.
Learn how US Foods applied predictive analytics on top of its 360-degree view to better optimize promotions and measure results.
Launch more personalized, closed-loop campaigns across channels with the Data Cloud.
Reach your desired audiences and maximize return on advertising spend (ROAS) with Snowflake.
See how Square leverages AI and ML to measure LTV by customer and drive next-best actions.
See how PepsiCo brought its media campaign data in-house and built an ROI engine.
Discover how to leverage clean room functionality to measure attribution in a cookieless world.
Learn how Audacy created a long-term identity strategy using first-party data.
