Acxiom EMEA: Acxiom Customer Data Integration (CDI)

Clean and enhance digital and offline data


To ensure that your databases are up to date and don’t lose quality, you have to set up data cleansing processes on a regular base. With the Acxiom Customer Data Integration process, you can match your database to identify movers, undeliverable or deceased.

– Postal correction
– Name parsing
– Deduplication
– Movers
– Deceased
– Undeliverable
– Data enhancement

Use cases & Benefits:
– Best-of-Breed: Acxiom Custom Data Integration services with more than 50 years of experience to deliver the best results to the clients.
– Validated Mailtape: Acxiom data cleansing can be used for on demand jobs before sending out postal mailings or on a regular basis to clean up the database.
– Fully Data Privacy Compliant: GDPR obligates every company which works with PII to keep information up to date.


About the Provider:

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit

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