SNOWFLAKE FOR MARKETING ANALYTICS
Identify deeper insights with 360° customer views, create relevant messaging and offers, and produce much higher marketing ROI.
EBOOK
5 Tips for Implementing a Customer Data Platform
With fragmented data, marketing teams struggle to obtain insights, deliver timely and personalized engagement, and boost ROI.
Snowflake’s cloud data platform virtually eliminates data silos to create a single repository for a single copy of your data. As a result, marketing teams extract deep insights and deliver timely, relevant and consistent customer messaging and offers.
Deliver Faster Insights
Seamlessly integrate the full breadth of customer data to power your marketing analytics. Leverage structured and semi-structured data from internal and external sources, across channels, and in real-time.
Improve Relevance
Activate the full breadth of marketing data to power your segmentation models, recommendation engines, and other AI/ML investments, improving the timing and impact of your customer engagements.
Increase Marketing ROI
Conduct continuous marketing analytics in real time to understand which engagements across every channel are driving the greatest impact. Make decisions and take action faster to improve customer experiences.
Create a Single View of Each Customer
Integrate marketing data in real time across dozens of marketing platforms, from clickstream to point-of-sale, to generate a true holistic view of your customer.
Integrate External and Internal Data
Acquire and seamlessly blend your data with data obtained from relevant third-party sources via Snowflake Data Marketplace to identify deeper insights and uncover new market opportunities.
Grant Self-Serve Access
Instantly enable users across the organization and your business partners to access data securely and concurrently, without the need for performance tuning or administration with Data Marketplace and your own data exchange.
Deliver Timely and Relevant Engagement
Integrate the wealth of marketing data with your customer engagement platforms to better segment customers and engage them at the right moment with the right message.
Optimize Ad Spend and Sales Effectiveness
Improve effectiveness of predictive models and marketing analytics, from search keyword bidding to lead scoring, leading to smarter media buying and superior sales performance.
Improve Personalization Using Data Science
Improve customer experiences by building offer-recommendation engines and 1:1 campaigns powered by marketing analytics and complete customer 360° views.
Measure Performance in Real Time
Eliminate delays and determine attribution of in-flight campaigns to change or double down on tactics in real time.
Measure Performance Across Channels
Integrate marketing data seamlessly across web analytics, SEO, digital, social, and other platforms to identify the highest performing channels and touchpoints to increase return on marketing investment.
Enable Governed, Company-Wide Reporting
Deliver a consistent view of marketing analytics across the organization with native connectors to all BI platforms to make better, data-driven decisions: from allocating marketing spend to optimizing cost of acquisition and lifetime value.
Ways to get started with Snowflake