Affinio: Customer Profiling for First Party Data

Personify a segment by scoring its behaviors across all attributes inside Snowflake

Description:

CUSTOMER PROFILING FOR FIRST PARTY DATA is a powerful way to conduct customer profiling across all customer data and attributes inside Snowflake. Identify common behaviors and over-indexing attributes of target segments. Use it across first-, second- and third-party data to generate rich personas for data-driven strategies. The following scores are produced for every ad-hoc custom segment definition and can be further leveraged in any Snowflake-connected tool or platform (e.g. BI, marketing automation, CDP, modeling tools) or in other Affinio services.

– Propensity scores for top relevant segment attributes
– Index scores for top nuanced segment attributes
– Impact scores for top coverage segment attributes

EXAMPLE USE CASE:

– BRAND MARKETERS can use this service to profile their most valuable customers, identifying the attributes that make that segment unique to the rest of the customer base.

– PUBLISHERS can use this service to generate rich, data-driven personas for increasing win rates in ad sales pitches.

– PRODUCT TEAMS can use this service to conduct root-cause analysis for quickly identifying over-indexing product events related to increased churn.

– DATA PROVIDERS can use this service to demonstrate to prospects how easily their assets can be leveraged for added-value without Data Science lift – and to provide self-serve preview samples.

– AGENCIES can use this service on behalf of clients’ to personify segments in the clients’ valuable internal data without needing to be exposed to sensitive raw records.

EXPECTED WORKFLOWS:

– Request the service via this Marketplace listing
– Provide your Snowflake account for provisioning
– Receive the service through a secure UDF sent via Data Share
– Apply the secure UDF to your data directly with supporting documentation

About the Provider:

Affinio is a leading augmented analytics company with the mission to democratize data analysis across all enterprises and revolutionize access to information to deliver enterprise-
level intelligence to every employee across an organization. Affinio offers deep data analysis capabilities which can ingest infinite amounts of data across a company’s first-party data
infrastructure. Affinio’s platform is capable of surfacing deep consumer insights within any data set fast, with rich visualization and easily shareable formats.

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