Comscore Interests and Life Stages

Consumer interests (e.g: sports, gaming, political) and life stage (e.g: baby, retirement, new home) insights

Description:

Comscore’s interest and life stage audiences provide a robust set of valuable consumer data covering interests such as gaming, sports, political, and seasonal as well as current life stage such as retirement, college, and new baby. This data helps marketers and media companies amplify marketing impact among valuable consumers and gain more insight into their own audiences. Comscore has unmatched expertise in unifying billions of pieces of proprietary census data with the behavior of millions of consumers. Our unparalleled data sources, such as our massive one-million-person US digital opt-in panel, extensive digital census network, 75 million TV set-top box dataset, and our Total Home Panel™ are the foundation powering this dataset. Easily join Comscore interest and life stage data with your internal data for valuable analytics and to optimize campaign performance.

Samples/Tables Included:

– Persona data
– Taxonomy

Fields Included:

– User ID
– ID Type
– Segment ID
– Segment Name

About the Provider:

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform data activation and measurement.

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