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Marketing Success in the Age of AI Requires a Modern Marketing Data Stack
Data is essential to marketing. It’s how we know our audience and measure campaign outcomes.…
DiscoverDenise has 20 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company. Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.
Data is essential to marketing. It’s how we know our audience and measure campaign outcomes.…
DiscoverThe conversation around generative AI naturally veers toward productivity, but people overlook this one, salient…
Find Out MoreSnowflake continuing to put customers first As I attend Snowflake Summit this week, what I’m…
Find Out HowMarketing leaders often hold partners at an arm’s length. They think the complexity and hassle…
Have a lookThe best marketers for your brand are not sitting in your marketing department. No offense…
More DetailsAt Snowflake, we pride ourselves on our ability to empower our customers with the Data…
ExploreAccount-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In…
Delve into the detailsThe past year has been one of the most challenging periods ever for companies as…
Here's HowHow can your company break through the competition to get to $100 million in revenue?…
Here's HowAt Snowflake, our number one company value is “put customers first. We only succeed when…
More to followWe are pleased to share the findings of our latest Customer Experience Report, produced in…
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