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Denise Persson

Denise Persson

Chief Marketing Officer

Denise has 20 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company. Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.

  • Produkt & Technologie
    • Marketing Analytics
Sep 14, 2023

Marketing Success in the Age of AI Requires a Modern Marketing Data Stack

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes.…

Expand your knowledge
Weiterlesen
  • Thought Leadership
    • Executive Platform
Aug 07, 2023

How Marketers Can Leverage Generative AI for Creative Breakthroughs, Scalability, and Speed

The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient…

See how
Weiterlesen
  • Mehrwert für Partner & Kunden
  • Über das Unternehmen
Jun 13, 2022

The 2022 Snowflake Customer Experience Report

Snowflake continuing to put customers first As I attend Snowflake Summit this week, what I’m…

Discover
Weiterlesen
  • Thought Leadership
    • Executive Platform
Nov 01, 2021

Four Rules to Make Partners Your Marketing Differentiator

Marketing leaders often hold partners at an arm’s length. They think the complexity and hassle…

Explore
Weiterlesen
  • Thought Leadership
    • Executive Platform
Sep 29, 2021

Seven Tips to Creating a Successful Customer Advocacy Program

The best marketers for your brand are not sitting in your marketing department.  No offense…

Full Details
Weiterlesen
  • Mehrwert für Partner & Kunden
  • Über das Unternehmen
    • Snowflake News
Sep 28, 2021

The 2021 Snowflake Customer Experience Report

At Snowflake, we pride ourselves on our ability to empower our customers with the Data…

Here's How
Weiterlesen
  • Thought Leadership
    • Executive Platform
Sep 14, 2021

How To Get True ROI From Your Account-Based Marketing (ABM)

Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In…

More Details
Weiterlesen
  • Thought Leadership
    • Executive Platform
Jul 06, 2021

“Embrace the Curveballs” – Snowflake CMO Denise Persson on Five Common Challenges for Startup Marketing Teams

The past year has been one of the most challenging periods ever for companies as…

More to follow
Weiterlesen
  • Thought Leadership
    • Executive Platform
Mai 11, 2021

The 5 Pillars of Marketing to Get Your Company to $100 Million and Beyond: Advice from Snowflake’s CMO, Denise Persson

How can your company break through the competition to get to $100 million in revenue?…

Have a look
Weiterlesen
  • Thought Leadership
    • Executive Platform
Sep 21, 2020 3 min read

Customers Rate Snowflake Experience 3x Higher Than Industry Average

At Snowflake, our number one company value is “put customers first. We only succeed when…

Explore
Weiterlesen
  • Über das Unternehmen
    • Snowflake News
Okt 22, 2019 2 min read

The Data is In: The 2019 Snowflake Customer Experience Report

We are pleased to share the findings of our latest Customer Experience Report, produced in…

Find Out How
Weiterlesen
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