How Marketers Can Enter the First-Party Data Era with Confidence
Marketers everywhere are anxious about what fortune the cookieless future holds — but I think…
Here's HowDenise has 20 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company. Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.
Marketers everywhere are anxious about what fortune the cookieless future holds — but I think…
Here's HowData is essential to marketing. It’s how we know our audience and measure campaign outcomes.…
Full DetailsThe conversation around generative AI naturally veers toward productivity, but people overlook this one, salient…
Lern mehrSnowflake continuing to put customers first As I attend Snowflake Summit this week, what I’m…
Have a lookMarketing leaders often hold partners at an arm’s length. They think the complexity and hassle…
Here's HowThe best marketers for your brand are not sitting in your marketing department. No offense…
Here's HowAt Snowflake, we pride ourselves on our ability to empower our customers with the Data…
Find Out HowAccount-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In…
Lern mehrThe past year has been one of the most challenging periods ever for companies as…
More DetailsHow can your company break through the competition to get to $100 million in revenue?…
DiscoverAt Snowflake, our number one company value is “put customers first. We only succeed when…
Here's HowWe are pleased to share the findings of our latest Customer Experience Report, produced in…
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