7 Best Practices for Optimizing Your Snowflake Investment

Snowflake is designed for customers and industries where data collection and usage fluctuates to a large degree. The platform enables flexible scaling and pay-as-you-go pricing, so decision-makers can ensure they pay only for the capacity and usage they need at any given moment. In this way, companies save time and money by eliminating the need to overprovision.

As much as Snowflake provides the tools and systems that empower companies to take control of cost management, the practice of cost governance is not a “set it and forget it” proposition. Cost sensitive organizations need to fully understand the company’s usage needs and optimize usage over time while controlling resource provisioning. Snowflake features three essential attributes to bolster this form of active cost governance:

  • Visibility – Companies can fully understand their spending and attribute it accurately
  • Control – Companies can set limits and take actions
  • Optimization – Companies can identify inefficient spend and reallocate dollars for more impact.

The path to understanding and optimizing costs and performance will look different for each company–and may be a moving target over time. Still some fundamentals apply to every business. In this ebook, we’ve compiled seven best practices for optimizing your Snowflake investment to help set you on the right path.

7 Ways Healthcare and Life Sciences Organizations Drive Better Patient and Business Outcomes With the Data Cloud

The COVID-19 pandemic has put healthcare and life sciences in the spotlight. The industry had to completely transform almost instantly, shifting patient care and business to online platforms. The importance of building a strong healthcare infrastructure and investing in life sciences for public health was brought home to countries around the world. Today, the industry is using lessons learned from the pandemic to create a new normal that is more innovative, competitive, and resilient. At the same time, healthcare and life sciences companies face market pressures of increasing costs and lower returns. 

Healthcare and life sciences leaders are adopting the cloud to gain modern data capabilities. In doing so, they are easing barriers to collaboration, speeding innovation, and making smarter, data- driven healthcare decisions. 

This ebook explores seven industry-specific use cases for the Snowflake Healthcare & Life Science Data Cloud and highlights some of the innovative and exciting ways our healthcare and life sciences customers are unlocking the value of data to drive better patient and business outcomes.

8 Ways Financial Services Organizations Deliver Innovation and Security with the Data Cloud

Financial Services is one of the most data-intensive industries. Every day, market data, transaction data, customer data, and reference data inform critical investing, trading, and risk decisions. All within an ever-changing landscape of inflationary pressures, market volatility, geopolitical tensions, and regulatory demands. 

For many financial organizations, siloed records and technology architectures can be cumbersome, along with competing data models, security, and authentication controls which can limit the data’s full potential. At Snowflake, we’re leading the way in helping the Asset Management, Payment, Banking, and Insurance sectors fully mobilize data to enable data-driven decision-making and achieve successful business outcomes. 

Customer stories by:

Western Union Logo Color

In this ebook, we will explore how Financial and Insurance organizations:

  • Become more data-driven by incorporating Snowflake’s Financial Services Data Cloud
  • Manage data and enable business-critical workflows by unlocking data access and insights
  • Improve risk management and governance by modernizing security for portfolio, reference, market, and risk data

Consumption-Based Pricing Playbook for Startups

Pricing is one of the most crucial business decisions a startup will make. And a great product married with an easy-to-understand consumption-based pricing model can pack a powerful one-two punch for your growing business. When customers pay only for what they use, they get more flexibility and can experience your solution with less risk, while providers can scale with agility and better understand customers’ behavior and usage patterns. 

This playbook contains best practices for startups that want to adopt—or refine— consumption-based pricing models, focusing on five key areas: 

  1. How to choose a value metric 
  2. Modernizing your sales process and compensation structure
  3. Rethinking your revenue playbook 
  4. Helping customers predict and optimize spend
  5. Leveraging data for maximum advantage

Read  on  to  learn  about  the  benefits  you’ll  achieve  by  adopting consumption-based  pricing, the steps to make it happen, and how Snowflake helps consumption-based applications thrive.

6 Ways Media Publishers Deliver Personalization, Privacy and Transparency with Snowflake

Get the latest insights into how Snowflake is powering competitive advantages for media publishers

The media landscape continues to evolve rapidly. Publishers need to adapt faster than ever before to shifting consumer behaviors, a growing need for greater transparency, and increasing regulatory and privacy scrutiny. To grow and maintain their audiences, publishers need tools and technology that help provide consumers with a personalized experience while ensuring customer data is secure, governed and retained in compliance with regulatory requirements and consumer expectations.

In this ebook, you’ll learn how media publishers use the AI Data Cloud for Media to:

  • Accelerate advertising revenue
  • Create 360-degree views of their customers
  • Improve subscriber experiences and grow lifetime value
  • Build a connected audience graph

 

The Composable CDP: A Future-Proof Customer Data Platform

Build your CDP from best-in-breed components and never look back

Customer data platforms (CDPs) are designed and sold as an all-in-one platform for marketing teams as a unified customer database that is accessible to other tools and systems across the organizations.

While CDPs have grown in popularity over the last several years, The CDP Institute’s latest survey found that just “23% of consumer marketers have completed their projects on time and schedule.”

Download the ebook to learn:

  • How CDPs alone can fail to deliver on the promise of a unified customer view
  • What a Composable CDP is, and how it compares to an off-the-shelf platform
  • Why organizations such as Lucid, Compare Club, and Imperfect Foods have embraced the composable approach

Partners:

 

Next-Level Customer Analytics in the Game, Entertainment, and Media Industries

In today’s competitive environment, in which individuals have multiple options for leisure activities across gaming, entertainment, and media, companies vie to attract and hold customers’ attention and a share of their wallets.

Entertainment providers explore different methods of monetization, such as subscriptions, ad revenues, or in-application purchases. However, the fundamental lifeblood of the entertainment business is providing a satisfying and enjoyable customer experience across a variety of interconnected platforms and products.

Game, entertainment, and media businesses must understand the particular characteristics of different customer segments in order to maintain engagement across their products, properties, and associated platforms.

This TDWI Insight Accelerator examines how various analytics methods are employed to understand customer behavior and how customer analytics can help improve customer experiences, customer retention, and opportunities for monetization.

Three Steps to Upleveling Your Cybersecurity Data Strategy

Security teams are overwhelmed with too many noisy alerts that can cause critical alerts to go unnoticed and become full-blown incidents. They must also deal with siloed data that makes security investigations slow and complex. And manual, mundane data management tasks distract security teams from focusing on threat detection and response.

By implementing modern cybersecurity data strategies and technologies, security teams can focus on critical alerts, easily conduct proactive threat hunting, and build real-time security metrics. 

Download this ebook to get actionable insights on what your modern cybersecurity data strategy should cover. Understand how you can:

  • Easily and efficiently ingest, retain, and analyze virtually all your data with a cloud-built security data lake
  • Conduct proactive threat hunting across your security data and contextual data
  • Create a partnership between your security analysts and data professionals to secure your business

Activate Your Data in Snowflake with dbt and Hightouch in 6 Steps

Snowflake is your centralized platform, free of data silos, where you can address all your analytics, activation, and broader use cases.

So how do you take action on all your unique customer data that lives in Snowflake?

dbt can make it easier to transform your data into a usable format. And Hightouch uses reverse ETL to sync data from Snowflake to the tools your business teams rely on.

This guide helps you get started. Download to learn:

  • Why pairing Snowflake, dbt, and Hightouch together benefits marketing teams

  • The benefits joint customer Lucid saw by using these solutions to optimize ad performance and create customized marketing campaigns for different audiences

  • How to set up Hightouch to take action on your unique customer data

In partnership with:

       

Activate Your Data in Snowflake with Fivetran and Hightouch in 6 Steps

With the ever-rising number of disparate data sources, creating a centralized view of your customer data has never been more challenging. The Snowflake Data Cloud was architected from the ground up to break down data silos and become the single source of truth for your organization’s data, regardless of format, source, or ingestion methodology.

Fivetran is a scalable, easy solution to ingest all your relevant data into Snowflake, and Hightouch syncs your data in Snowflake out to your operational tools.

Download this ebook to learn:

  • Why pairing Snowflake, Fivetran, and Hightouch together benefits marketing teams

  • The benefits joint customer Imperfect Foods saw by using these solutions in parallel to increase sign-ups and product usage

  • How to set up Hightouch to take action on your unique customer data

In partnership with: