In today’s competitive environment, in which individuals have multiple options for leisure activities across gaming, entertainment, and media, companies vie to attract and hold customers’ attention and a share of their wallets.

Entertainment providers explore different methods of monetization, such as subscriptions, ad revenues, or in-application purchases. However, the fundamental lifeblood of the entertainment business is providing a satisfying and enjoyable customer experience across a variety of interconnected platforms and products.

Game, entertainment, and media businesses must understand the particular characteristics of different customer segments in order to maintain engagement across their products, properties, and associated platforms.

This TDWI Insight Accelerator examines how various analytics methods are employed to understand customer behavior and how customer analytics can help improve customer experiences, customer retention, and opportunities for monetization.