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Deliver Seamless Customer Experiences

Launch more personalized, closed-loop campaigns across channels 

Why Snowflake?

Enhance insights to refine segmentation and personalize campaigns

Enhance customer 360 views with advanced analytics and relevant third-party data from Data Marketplace

Improve campaign personalization and performance

Drive seamless, cross-channel campaigns with leading activation solutions

Measure results and make timely decisions to improve impact

Connect marketing data to sales and operational insights to measure impact and better deploy marketing resources

“We’ve been able to build one cohesive view of the customer. Snowflake gives us the insights and the ability to understand where our customers are in their journey and provide the best engagement.”

Chris Drouin

Manager of Advanced Analytics, Asics

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DELIVER SEAMLESS ACTIVATION WITH THE DATA CLOUD

The right engagement at the right time has long been the goal for marketing teams. However, businesses have been held back by data silos and data latency.

The Data Cloud enables governed, timely access to critical data sets, activation through best-of-breed marketing tools, and delivery on the vision of personalization.

 
One Platform for All Data regardless of source, format, or integration method

Near Instant, Governed Access to live data sets across a variety of use cases via data sharing

Seamless Activation to drive impactful campaigns across your marketing technology (MarTech) stack 

Customer Testimonials

Forum

How ASICS Powers Digital CX with the Data Cloud

Learn how Asics drives market segmentation and customer personalization with the Data Cloud

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Blog

How PepsiCo Gains Actionable Insights Using the Data Cloud

Learn how PepsiCo improves return on advertising spend across brands by bringing together…

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Forum

How Tripadvisor Segments and Delivers Personalization with a Customer Data Platform

See how Tripadvisor activates campaigns through sharing data with Simon Data,…

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Webinar

How to Build a Data-Driven Marketing Tech Stack

Watch how Compare Club built a customer 360 view in Snowflake, reduced data latency,…

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Work with Industry-Leading Partners

  • Engagement and Customer Data Platforms
  • Marketing Clouds
  • Reverse ETL
  • Advertising Platforms
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Resources

eBook

Data Collaboration is the New Path to Personalization

The right data foundation can unify customer information and build great experiences.

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Ebook

How to Connect Snowflake to Braze in 6 Steps

How marketing orgs move from seeing insights in a dashboard to activating insights across…

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Blog

How the Data Cloud Enables Personalization at Scale

By letting marketers realize the goal of one-to-one targeting at scale, a successful personalization…

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White Paper

How Snowflake Data Clean Rooms Help Publishers and Advertisers Improve Ad Effectiveness

Learn how Snowflake’s data clean rooms help publishers and marketers…

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Ebook

How to Enable Personalization in Your Marketing Campaigns

Learn how to enable personalization in your marketing campaigns in three key ways.

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Ebook

How Marketers Can Harness Data Science to Enable Personalization at Scale

Data science enables marketing organizations to consolidate and extract insights from…

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