A Guide to Using Hightouch to Connect Data Across Marketing Channels
There is no short supply of customer data marketers can use to inform their programs—pages viewed, shopping cart abandonment, LTV, and more—but how do marketing orgs move from seeing these insights in a dashboard to activating insights across various multi-channel marketing campaigns?
The Snowflake Data Cloud is the single source of truth for your organization. Hightouch can sync data directly from Snowflake and send it to over 80 destinations, including Braze. Braze then enables marketers to engage customers across multiple channels and in real time, using an intuitive drag-and-drop interface.
In the ebook, you’ll learn:
Why pairing Snowflake, Hightouch, and Braze together benefits marketing teams
The benefits joint customer Compare Club saw by using these solutions to power its marketing personalization
How to start sending data from Snowflake to Braze using Hightouch