Enterprise marketing teams use, on average, 52 marketing tools to manage everything from advertising and content to experience delivery and social media. The result is that most marketing teams continue to struggle with siloed data among all these tools, limiting their ability to unlock the full potential of their data and create personalized campaigns.
This ebook looks at what it takes to truly become a data-driven organization. It shows how the right data foundation—one with the ability to work collaboratively using the same data from one enterprise source of truth—can unleash new opportunities for marketing and the entire organization. In this ebook, you will learn how:
- The right data foundation can unify customer information and build great experiences
- Marketing and IT teams are aligning efforts to improve data quality
- Moving from data silos to data collaboration can improve performance and increase digital penetration