The Trade Desk: Raw Event Data Stream (REDS)

Log level campaign data.

Description:

The Raw Event Data Stream (REDS) streams RTB activities on The Trade Desk (TTD) platform at the log level, for use by customers who operate their own analytics reporting systems. REDS provides access to data at the lowest level of granularity. One set of files per event type is provided via a near-real-time data stream, which includes information on impressions, clicks, video events, and conversions..

About the Provider:

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

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