The Trade Desk: Raw Event Data Stream (REDS)

Access The Trade Desk campaign data at the lowest level of granularity

Description:

The Trade Desk’s Raw Event Data Stream (REDS) provides partners with log-level data files collected from bidding partners.

REDS collects raw, log-level bidding events in real-time. Bidding events are separated into four streams with one set of files per event type: impressions, clicks, video events, and conversions.

Once you have access to this log-level data, the possibilities for how to sort, filter, and analyze the data are endless.

Why would I use REDS?

  • A real-time data stream allows you to fine-tune your media planning quickly, instead of waiting for information to aggregate.
  • Comprehensive details about each event help you calculate important metrics for individual transactions in a campaign.
  • Unify where you view bidding information into another system, like your CRM.
  • Capture cross-channel, log-level data in order to display and analyze performance across vendors and gather deeper insights about your audience.
  • Use these insights to build custom targeting and optimization algorithms, and full-funnel attribution models.
Update Frequency:

Continuous

About the Provider:

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

Visit the provider’s website for more information

*The Data Marketplace is not yet available in GCP.

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