Increase Personalization Across Retail & eCommerce
Create a Single Source of Truth to understand customer needs, increase relevance, and deliver seamless experiences
January 5: How Johnnie-O builds 360° customer profiles for advanced analytics and personalization
Single Source of Customer Data with Insights and Governance
Reduce complexity, eliminate data silos, and improve data governance by storing structured, semi-structured and unstructured data (public preview) in a single platform.
Seamless Access to Customer Enrichment Data
Use Data Marketplace to search, access and join third-party data to your existing datasets to augment customer insights and improve the effectiveness of your engagements.
Performance to Power Personalization Across Channels
Support your analytics needs at the same time including compute intensive AI/ML models, multi-channel personalization, and real-time reporting
Personalization 101: How to Maximize Your Customer Lifetime Value
As consumers, we are bombarded with more information than ever before, including emails, pings on our smartphones, social media ads, and more. Hundreds of brands compete nonstop for our attention. It’s only natural that we start tuning them out.
As marketers, how do we break through the noise? By using consolidated data to personalize our engagements and interact with our consumers in a finely targeted way that takes into account their unique preferences, interests, and needs, we can get their attention.
Dummies Guide to Cloud Marketing Analytics
This complimentary guide explains how to activate the full breadth of your marketing data to power…
How Marketers Can Harness Data Science to Enable Personalization at Scale
Data science enables marketing organizations to consolidate and extract insights from…
5 Ways to Achieve Deeper Personalization with Data
This ebook describes five ways Snowflake’s cloud data platform helps marketers leverage more-granular data to…
Snowflake + Fivetran + dbt: Turn Marketing Data Silos into Marketing Insights
The 2020 Marketing LUMAscape showcases more than 8,000 tools marketers can use…