Increase Personalization Across Retail & eCommerce

Create a Single Source of Truth to understand customer needs, increase relevance, and deliver seamless experiences

eBook

5 Trends Transforming Retail & Consumer Goods

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Why Snowflake?

Single Source of Customer Data with Insights and Governance

Reduce complexity, eliminate data silos, and improve data governance by storing structured, semi-structured and unstructured data (public preview) in a single platform.

Seamless Access to Customer Enrichment Data

Use Data Marketplace to search, access and join third-party data to your existing datasets to augment customer insights and improve the effectiveness of your engagements.

Performance to Power Personalization Across Channels

Support your analytics needs at the same time including compute intensive AI/ML models, multi-channel personalization, and real-time reporting

Personalization 101: How to Maximize Your Customer Lifetime Value

As consumers, we are bombarded with more information than ever before, including emails, pings on our smartphones, social media ads, and more. Hundreds of brands compete nonstop for our attention. It’s only natural that we start tuning them out.

As marketers, how do we break through the noise? By using consolidated data to personalize our engagements and interact with our consumers in a finely targeted way that takes into account their unique preferences, interests, and needs, we can get their attention.