Patrick Crosby leads Technology Alliance for Snowflake’s Ecosystem of Marketing, Advertising, and CDP partners. He has more than 15 years of experience driving strategic revenue growth for companies at all stages of maturity, including roles in M&A, partnerships, solutions engineering, marketing, and management consulting. Prior to Snowflake, Patrick was Head of Corporate Development and Strategic Partnerships at mParticle, where he led two acquisitions and had global responsibility for sourced revenue and API integrations across mParticle’s ecosystem of 200+ technology and services partners.