Retail Data Cloud
The Future of Retail Data Collaboration with Snowflake
Webinars | Ebooks | Guides
Retail Personalization Starter Guide
The retail and consumer packaged goods industries are undergoing a never before seen global shift in how consumers and brands interact. Businesses with a strong data foundation have rapidly adapted, taking advantage of digital channels and eCommerce, improving customer experiences, and transforming supply chains. Those stuck with legacy infrastructures and data in silos suffered.
The Snowflake Retail Data Cloud enables retailers and manufacturers to access, govern and share data seamlessly, to deliver more personalized customer experiences, optimize supply chains, and make data-driven merchandising decisions.
84.51 IMPROVES CUSTOMER EXPERIENCES WITH THE DATA CLOUD
In this short video, Patrick Kelly and Nick Hamilton of 84:51 outline the data-intensive nature of their company’s work, the role Snowflake plays in making that work possible, and their success in working with Habu, another Snowflake partner, to build a data clean room that allows companies to work collaboratively with 84.51 data.
Retail Data Cloud Launch Partners
“Snowflake’s Retail Data Cloud enables us to tie together data from numerous sources on purchase orders, inventory, and manufacturing, as well as collaborate on data in virtually real-time with partners like Albertsons, all in one place for end-to-end supply chain visibility that leaves zero ambiguity in our business. Snowflake has been vital to Kraft Heinz digital transformation and is enabling us to now focus resources on innovation for our customers.”
Jorge Balestra
Global Head of Machine Learnings Operations, Kraft Heinz
USE CASES DELIVERED BY THE RETAIL DATA CLOUD
Optimize your marketing technology stack to understand customer needs, increase relevance, and deliver seamless experiences
Learn how ASICS targets the right customer at the right time using the Data Cloud.
See how PepsiCo brought its media campaign data in-house and built an ROI engine.
Hear how Instacart set up the infrastructure to meet rapidly expanding demand and launched same day delivery with the Data Cloud
Read how Kraft-Heinz applies advanced analytics to ensure stock levels
Learn how Under Armour is collaborating with retailers to optimize inventory and logistics
Learn how seamless access to readily available datasets from POS to weather data can improve strategic decision making
See how 1-800 Flowers.com, Inc. leverages a single source of truth to better target and address gifting needs
Learn how US Foods applied predictive analytics to measure product and price elasticity and optimize catalogue and price
Resources
WAYS TO GET STARTED WITH SNOWFLAKE
Learn how retail and CPG companies leverage Snowflake’s capabilities to coordinate decisions across supply chain, brand marketing, pricing, promotions, and more